information accuracy

how information accuracy influence's customer purchases
With rapid developments in technology, manufacturers of electronic products are frequently releasing new products and making improvements to existing products. The market success of innovative electronic consumer products clearly depends on consumer acceptance and willingness to pay. Manufacturers must therefore understand the factors that influence consumers' decisions to purchase new technology.
One innovative technology currently under development is the Advanced Traveler Information System (ATIS). One component of ATIS is a computer-based technology that uses information about current traffic conditions to provide automobile drivers with the optimum route to their destination. It is important for user acceptance of ATIS to occur fairly quickly because the more people who own and use ATIS, the more accurate the systems' predictions will be (traffic management centers will gather data on traveling speeds from all equipped cars). Thus, the slower the user acceptance, the less accurate the congestion information will be (there will be fewer data points). Developers will therefore want to ensure that the accuracy of the congestion information is sufficient for user acceptance before they release their products